having grown up in sydney and enjoyed the 80′s public art of the BUGAUP group – who altered billboard ads to make them both humorous and critical of their products (mainly tobacco and alcohol – see: www.bugaup.org/) – i am now still interested in the idea of ‘culture jamming’ and what www.adbusters.org/ calls the ‘mental environment’ and how it’s shaped by various forms of the media (‘publicity’ as john berger used to refer to it. see for example his TV series and little book “ways of seeing”, now so out-of-date in its language and images as to be retro in flavour).
[sorry about that sentence - not a good 'lead' at all!]
those intent on engaging with the practices of the big corporations on their home turf have recently turned to the video ad campaign, posting clips on youtube, where these days lots of people hope to claim a little bit of the global fame from video popularity. but big corporations have their little ways of removing negative portrayals, as greenpeace has found with nestle, who managed to get this one pulled from youtube – thanks perhaps to being bigger than china wrt google?